Connect & Engage
Parent Engagement
Automated digest emails keeping parents in the loop on careers activities, events, and their child's engagement. Build a partnership that supports student outcomes.
- evidence from home
- BM1·2·8evidence from home
- digest frequencies
- 3digest frequencies
- contact sync
- MIScontact sync
Students › Parents & CarersParents linked from your MIS, the numbers that matter, and what a parent actually sees.
Why it matters
What changes
The honest version of the before, and what it looks like once this is running.
- Parents shaping post-16 decisions with no idea what school is teaching
- Contact details re-typed from the MIS into a mail merge
- A newsletter nobody opens standing in for engagement
- No evidence at all that families were involved
- Parent contacts synced from your MIS and invited in bulk
- Chapter Family - a parent app with their own child's picture
- Digests at the frequency each family chooses
- Engagement measured, not assumed
How it works
Up and running in minutes
Three steps, in the order you'd actually do them.
Sync contacts from your MIS
See what proportion of your roster has contacts on file, and how many can be invited right now.
Bulk-invite to Chapter Family
Parents get their own app showing their child's shortlist, documents and key dates.
See what's happening at home
Linked, invited, opened it and conversations this term on one line - and conversations, surveys, RSVPs and guide reads counted on the benchmarks.
In detail
How it actually works
The mechanics behind the screenshot.
Rollout is a number, not a hope
One line over the parent list says it: how many are linked, how many were invited, what share actually opened Chapter Family, and how many conversations happened this term. Inviting the rest from your MIS is one menu item away. What parents then do - conversations, surveys, RSVPs, guide reads - counts on the Gatsby benchmarks it serves.
- Sync contacts from Wonde, then bulk-invite in batches
- Linked, invited, opened it and conversations this term, on one line
- Parental responsibility and emergency-contact flags carried through
- Digest frequency per family: weekly, fortnightly or monthly
246
Invited
71%
Opened it
418
Conversations this term
Parents get a job to do, not a bulletin
Chapter Family shows a parent what their child is considering, lets them save opportunities of their own, and lets them recommend one across. The child accepts or dismisses it. That exchange is the engagement - and it is far more useful than an open rate.
- See the child's shortlist - firm, insurance, additional
- Save courses and apprenticeships, then Recommend them across
- Read the child's personal statement and CV alongside school feedback
- A weekly conversation starter built from that child's actual week
Emma's careers week
Emma attended the Healthcare Careers Fair and spoke to three employers.
She completed the 'Routes into healthcare' lesson and saved two courses.
Her next 1-to-1 with the careers adviser is on 19 March.
Conversation starter
Ask Emma what surprised her most about the apprenticeship route into nursing.
What you get
Everything included
No add-ons, no per-seat pricing - it's all in the platform.
Automated digests per child, weekly, fortnightly or monthly
Activity summaries covering events attended and pathways explored
Conversation starter prompts to encourage home discussions
Conversations, surveys, RSVPs and guide reads counted as Gatsby evidence
Opt-in management and preference centre for every family
No extra work for the careers team - fully automated
Evidence & integrations
What it proves, and what it plugs into
Benchmark 1 expects a programme parents understand - and Chapter attributes parent engagement to BM1, BM2 and BM8 in the Gatsby report.
- 1A Stable Careers Programme
- 2Learning from Career & Labour Market Information
- 8Personal Guidance
Wonde
Parent contacts from your MIS
Chapter Family
The parent app itself
Resend
Invite and digest delivery
Questions
The things schools ask
Sync contacts from your MIS and bulk-invite, or invite one parent at a time with their name, email, child and relationship. They receive an email to set up their account.
No. A parent account is linked to their own child only, and parental responsibility is recorded per link so the right adults get the right access.
Each family's link carries its own frequency - weekly, fortnightly or monthly - and digests can be turned off entirely per parent.
The digests are automated. The work that does exist is the rollout - getting contacts synced and invitations out - which is why inviting the rest of your MIS is one click from the parent list.
Connect & Engage
Related features
See Parent Engagement in action
Book a personalised demo and see how Chapter Schools can transform your careers programme.
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